Homeowner Alliance

Here’s the story of fellow Long Islanders, David Pescetto and Cookie Tini, who have created a non-profit, Homeowner Alliance, where prospective home buyers and sellers could receive guidance and assistance.

Hi Cookie and Dave! How did you get started with Homeowner Alliance?

We started as a small group of individuals who were in search of helping homeowners create a place where they could receive sincere guidance and assistance. As we were sitting around and talking, we couldn’t believe how many homeowner’s had trouble with attorneys, banks, real estate agents, and investors taking advantage of them and sometimes even making matters worse.   Unfortunately, some of us have lived through these same nightmares with our own homes and/or family members.  We have learned firsthand the agonizing struggles working with incompetent banks, real estate agents, attorneys and investors alike.

​We have heard all too many times a client telling us:

  1. “The bank won’t talk to us.”
  2. “The agent was nice, but had no idea what they were doing.”
  3. “We have paid an exuberant amount of money to an attorney to try to save our house, but wound up losing it anyway.”
  4. “I trusted an investor who promised me a place to live and money, but never delivered.”
  5. “I was told that I would be able to get a modification done and paid the person to do it and found out that they never even sent in the paperwork and I was hung out to dry.”

​Unfortunately, the above are just a small fraction of what we hear. However, it is important to note that there are amazing banks, attorneys, real estate agents and investors out there.   In fact, we personally work with many of them who have a proven track record and an outstanding reputation.

After all the sad stories we heard, we decided to take matters into our own hands and opened up a non-profit. When working with us you will find FAIR and HONEST guidance regarding your situation.  We will do all we can to keep families in their homes and preserve communities.  Please remember YOU are not alone.

What services do you offer?

Homeowner Alliance is a non-profit organization that provides assistance to homeowners struggling with the many obstacles of home-ownership and navigating through difficult bank guidelines. Our first line of defense is to help you KEEP your home!  If you are having issues with your mortgage, we are here to help you.  Our services include: loan modification, foreclosure assistance, auctions, distressed properties, probate, tax liens, divorce circumstances, and real estate sales. Going through any of these situations can be very daunting and confusing, our goal is to educate homeowners and help them arrive at the best outcome. We know confidentiality is very important to most people and we value your privacy. 

What is the one thing your business is known for over your competitors?

First and foremost, we are ALWAYS honest, compassionate and transparent. Collectively we have over 20 years in the real estate and mortgage industry.  If we can’t help a homeowner, we will steer them in the right direction and recommend them to someone who can, even if that is a competitor.

What would you want current or potential customers to know about your business that they may not know already?

More important than our collective experience in the real estate industry is that we have experienced firsthand what it is like to be a distressed homeowner and/or lose a home. Experiencing sleepless nights, frustration, confusion and stress can be overwhelming and sometimes unbearable to handle.  However, we also know what it takes to alleviate these concerns and get the best outcome for the homeowner. 

What is the biggest “win” in your business’ history? Explain what it was, how it came about, and what it meant to your business.

The biggest win for us was when we realized we could help homeowner’s that have all types of mortgages including a reverse mortgage which we were told could not be done.  Marie was a 79-year-old widow who was being harassed by every investor, attorney and short sale company.  One day I knocked on Marie’s door and we talked through a window for some time and when she felt comfortable with me, she invited me in.  She was super stressed and extremely overwhelmed.  I sat at Marie’s kitchen table and listened to her story.  As we were sitting there, she received 4 consecutive phone calls from the same short sale company (she was very upset about this constant harassment), on the 4th call I asked if I could answer the phone and speak on her behalf, she agreed and fortunately I spoke with the caller and stopped the harassment.  As we continued to talk it came to light that Marie did not tell her children what she was going through for the past 3 years. When we were done speaking, I told her we would try to help her and if we couldn’t we would recommend her to someone who could. I suggested she speak with her children and let them know what was happening.  In addition, I suggested that the next time we meet it was important to have all or at least one of her children present. The next time we met she told me she discussed everything with her children and gave me her sons number and asked me to explain to him what was going on.  Once we had both Marie and her children on board, paperwork was signed, we were able to move forward and get the best outcome for Marie.  We settled with the bank, obtained moving and living expenses for her to start her new journey.   Knowing that we could now help the elderly with reverse mortgages has meant a lot to us and the homeowner.

What else should we know about Homeowner Alliance?

If you’re going through any of these situations or know someone who is please don’t hesitate to Call, text or email our office today and one of our advocates will be there to assist with any question you may have.

Our goal is to educate homeowners and help them arrive at the best outcome.

Homeowner Alliance



David Pescetto Cell: (516) 474-3944

Cookie Tini Cell: (631) 509-3886

The 5 Steps to Branding

By Lindsay Aliseo

Branding your business is, in my opinion, the single most important part of building a business. If you have a brand that people love it is because of the branding efforts put forth purposely to build the brand. So, how does a business owner begin to brand? I will review The 5 Steps to Branding YOU and your business in this article.

  1. Knowing your Target Market.
  2. Logo, Fonts, Colors, & Marketing Material Themes 
  3. Attracting your Target Market
  4. Consistency & Diversifying your Marketing
  5. Is your Brand Memorable?

Knowing your Target Market

 If you are unsure what your target market is, we can take a look here. If you are unable to pinpoint your target market, then you may not have the right business or product.  Knowing your target market helps narrow down your marketing efforts and will cost you much less in the end. Let’s nail down your target market!

  1. Is your product or service geared towards children, teens, adults or seniors?
  2. Is your product or service gender based?
  3. Is your product or service location based?
  4. Do you have a niche product or service?
    – Something that is for use in the kitchen
    – A product or service for pregnancy
    – Carpentry tools

Knowing your audience enables you to create the appropriate marketing materials and attract them with the right marketing placements. It also begins to generate efficiency within your business. Efficiency is my other major component of building a business. Always work smarter not harder! I could write PAGES on organization and efficiency but for now I will stay on topic.

Logo, Fonts, Colors & Marketing Material Themes 

  Your look should have a direct relationship with your product or service and your market. Simplicity is best here. The more complicated and busy your logo and themes are, the more likely you are to lose those prospective customers. Realistically, you have about 2-3 seconds to grab the attention of and hook a customer. Below I have listed a couple of my rules when creating graphics, logos and advertisements.

  1. Keep it simple. 
  2. Stick with a theme. 

    The consistency of a theme will help your market remember you the next time they see you. Try creating a marketing campaign that runs for a certain amount of time, keeping the theme consistent, this will be beneficial to your acquisition numbers. Create a format for your graphics and advertisements. Use no more than three types of graphics with the same color scheme and logo layout for each. 
    Format 1: Graphic – Title – Logo – Themed Styles, Colors & Fonts

Format 2: Framed – Clear Offer/Message – Logo – Themed Colors and Fonts

Format 3: Cover Photo – Logo – Themed Colors

Attracting your Target Market

            You may have heard of Attraction Marketing in the past but didn’t really understand how to use it or maybe you thought it was something made up by all of the self-proclaimed business gurus on social media.  I am here to tell you Attraction Marketing is the second most important part of building and branding YOU and your business! 

What is Attraction Marketing?  Well, it is exactly what it sounds like. You attract customers TO YOU! The concept of attraction marketing is all about what you put out into the world. If you are always posting negative things on your social media pages, constantly arguing with other people in Moms Groups and privately or publicly complaining about other businesses or your customers, I can promise you that you are branding yourself as unapproachable. What you do in your personal life will ALWAYS reflect in your business life. On the other hand, if you are supportive, kind, and uplifting, especially on your personal social media accounts, you will brand yourself as not only approachable but people will start to gravitate to you. They will want more of what you have to offer as a person. If you are consistent with your positive, supportive and uplifting identity, people will remember you as such and when they need something that you have to offer in your business, they will be more inclined to use you. I created a short video that really gets into Facebook posting and Attraction Marketing, that you can watch here Attraction Marketing and Facebook

The next part of attracting your target market is to know the right outlets to use. These days exposure to your target market is often accomplished with the help of social media. If your target market is men and women over the age of 70, living on Long Island, social media may not be the right place for you to advertise, unless you are marketing to the caretakers of these seniors. In this case, your marketing efforts need to be tailored not to the seniors themselves but the ones that may help make decisions for them.

If your target market is made up of women that are pregnant or may be thinking of starting a family in the next 12-15 months, living on Long Island, it would be beneficial to join your local moms group, or groups pertaining to pregnancy and childcare. Most of these groups will not allow you to advertise but will allow you to comment on a post when asked for specific help and more specifically, asking for help that your business provides. Please be careful when utilizing this method for free marketing. You should always offer free advice or information first. If asked, you then provide your business information. No one likes to have a business owner shove their business down their throat, unsolicited.

Want more information on branding your business in Long Island Moms Group with an audience of over 22 thousand people? Watch this Daily Deals Video for more Information

Consistency & Diversifying your Marketing

The Rule of 7 is your starting point for consistency and diversifying. What is The Rule of 7? Simply stated, your prospective customer needs to be exposed to your brand seven times before they will purchase from you. The idea behind The Rule of 7 is that you are building CREDIBILITY with CONSISTENCY over each exposure. You are ATTRACTING your target market by conveying value and trust and creating a MEMORABLE brand. On average, by the seventh time a person has been exposed to your brand they will remember it for when they need your service or product. But, you can without a doubt hook them before that! 

How do I make sure my target audience is exposed to my brand seven times?

  1. Diversifying your marketing efforts.
  2. Staying consistent with your marketing.
  3. Making sure your branding is clear and concise.  

Long Island Exclusive offers business owners the unique opportunity to brand their business with our Long Island audience of over 200k people in a multitude of ways. Ensuring that your target market will be exposed to your brand steadily and diversely. 

Is your Brand Memorable

            Securing your brands memorability, depends on successfully completing and staying consistent with these five steps. Whoever created the saying “Consistency is Key” could not have been more on point. You need to make a serious commitment to branding YOU and your business. For some this is an easy feat as they already portray the positive person they are to the world. For others, this may be a challenge at first but once you feel the immensely strong effects of your efforts, you will never turn back and the future will be bright.